3 Ways to Strike a Perfect Balance: Ink, Skin & Your Brand

“The balance between tattoo ink, skin, and brand is something every makeup artist should be able to achieve. If you’re not careful, it can feel like an elusive unicorn.” Ink is the most important part of any makeup look — which is why finding the perfect balance can be so difficult. After all, there’s only so much you can do with foundation and concealer before your face starts looking naked. However, once you nail this crucial element of your makeup routine and create a flawless base for your face, everything else just flows. In other words, once you discover how to strike a perfect balance between your skin and makeup artistry, you’ll never look back again.

What is the perfect balance?

This is something you’ll want to consider from the very beginning of your makeup journey. After all, your skin is the canvas that your makeup is painted onto. Therefore, if you have bad skin, then everything you do with makeup will look bad. Conversely, if you have good skin, then adding makeup artistry to your features will look amazing. Unfortunately, many beginners get stuck in a “more is better” mindset, which can be a recipe for disaster. In other words, the more makeup you apply, the less natural your face will look. To avoid this, find your perfect balance between the three components of makeup: ink, skin, and brand. Remember, this is an artistry you’ll want to master over time. Before you know it, you’ll look back on your makeup journey and wonder how you ever managed to get so far so fast.

Different styles of makeup

There are a wide variety of makeup styles out there — but the most common ones are natural, light, and dramatic. Natural makeup styles are those that focus on highlighting your natural features. For example, if you have blue eyes, you can wear colors that complement them, such as blue or purple eyeshadow. The goal of natural makeup is to add color to your features — without drawing too much attention to your face. Light makeup styles are those that are applied to add a “healthy glow” to your face. This can be done with blush, bronzer, or highlighter colors. On the other hand, dramatic makeup styles are those that are used to draw attention to your features. For example, you can draw lashes along your upper lash line and highlight your cheekbones with highlighter colors.

Finding your foundation shade

This is the shade of your foundation that determines how the rest of your face will look. After all, the foundation is what holds everything else up. Therefore, if your foundation is too dark, then your skin will also look dark because there’s no light coming through it. On the other hand, if your foundation is too light, then your face will also look pale because there’s no foundation covering it up. Once you find your perfect foundation shade, you can stop searching for the rest. After all, this shade will be your “go-to” shade for the rest of your life. Furthermore, you can mix and match different shades to create a unique look for your face.

Finding your concealer shade

This is the shade of your concealer that determines how the rest of your face will look. Similarly, the concealer is what covers up any redness that your skin might have. Therefore, if your concealer is too light, then the rest of your face will also look pale because there’s no foundation covering up the redness. On the other hand, if your concealer is too dark, then your face will also look splotchy because there’s no light coming through it. Once you find your perfect concealer shade, you can stop searching for the rest. After all, this shade will be your “go-to” shade for the rest of your life. Furthermore, you can mix and match different shades to create a unique look for your face.

Finding your brow shade/shape

This is the shade of your brow powder that determines how the rest of your face will look. The brows are the framing feature of your face — so you want them to complement your features. Therefore, if your brow shade is too dark, then the rest of your face will also look dark because there’s no light coming through it. On the other hand, if your brow shade is too light, then your face will also look lazy because there’s no definition in it. Once you find your perfect brow shade, you can stop searching for the rest. After all, this shade will be your “go-to” shade for the rest of your life. Furthermore, you can mix and match different shades to create a unique look for your face.

Finding your lipstick/lipstick-color match

This is the shade of your lipstick that determines how the rest of your face will look. Similarly, your lipstick is what draws attention to your face so you want it to complement your features. Therefore, if your lipstick shade is too dark, then the rest of your face will also look dark because there’s no light coming through it. On the other hand, if your lipstick shade is too light, then your face will also look washed out because there’s no definition in it. Once you find your perfect lipstick shade, you can stop searching for the rest tattoo ink. After all, this shade will be your “go-to” shade for the rest of your life.

Matching your eyeshadow to your eyelid color

This is the color of your eyeshadow that determines how the rest of your face will look. The eyes are the most important feature of your face, so you want them to look amazing. Therefore, if your eyelid color is too dark, then the rest of your face will also look dark because there’s no light coming through it. On the other hand, if your eyelid color is too light, then your face will also look washed out because there’s no definition in it. Once you find your perfect eyeshadow color, you can stop searching for the rest. After all, this shade will be your “go-to” shade for the rest of your life.

Conclusion

There’s no denying it the artistry of makeup is a tricky business. After all, you have to find the perfect balance between ink, skin, and brand. However, once you discover how to strike a perfect balance between these three components, you can become a makeup artist that everyone wants to hire. In other words, finding your perfect balance will take consistency, practice, and patience but it will be totally worth it. So, let’s recap: Start with finding your perfect foundation shade, and then find your perfect concealer shade. Next, find your perfect brow shade/shape, and then find your perfect lipstick/lipstick-color match. From there, find your perfect eyeshadow shade, and then finish off with your perfect eyelid color. From there, you can use these shades to create all kinds of looks.